When running a campaign, two traditional campaign tactics come to mind:
- Setting a vote goal.
- Targeting voters.
#1 Setting a vote goal:
Typically, campaign managers determine the number of potential voters by analyzing the eligible voters, registered voters, and voter turnout.
Eligible voters – the number of individuals who obtain the legal right to vote.
Registered voters – the number of individuals who are registered to vote.
Voter turnout – the number of registered voters that vote on election day.
Upon determining voter turnout and before targeting voters, campaign administrators must recognize core supporters, undecided or persuadable voters, and opponent supporters.
Core supporters – individuals that plan to vote for your party or candidate.
Undecided or persuadable voters – individuals who are unsure of who they plan to vote for. You have the ability to persuade their votes in your favor.
Opponent’s supporters – individuals that plan to voter for your opponent’s party or candidate.
Only once campaign managers reach a numerical conclusion regarding promising constituents can they begin targeting voters.
#2 Targeting voters:
Now that you have your realistic vote goal, you must evaluate how you plan to achieve the votes. Target your audience geographically and demographically for maximum results.
Geographically: Identify where potential supports live.
Demographically: Identify what types of people are likely to support your campaign.
Unfortunately, determining voter turnout and targeting supporters is a lengthy process that may or may not result in a successful campaign. This tedious process can be carried out in an exceptionally promising and simple manner, simply by actively engaging in conversation.
Put constituents at the heart of your campaign, and in doing so, you will be able to engage and inspire constituents to take action.
- Establish personal connections with constituents in order to engage entire electorates. Through conversation, reach the right people at the right time.
- By extracting key insights from conversations, respond appropriately and take the correct course of action.
- Continue to follow up with potential supporters in order to build a trusting relationship.
How can you build such relationships and inspire constituents to take action?
Instead of sending emails and making phone calls, simply send a text message.
Research shows that individuals read text messages between 70% and 98% of the time, and actually respond between 40% and 50% of the time. In contrast, emails are read 20% of the time, and individuals only respond 6% of the time.
So what are you waiting for?
Join the campaign messaging war and transform your campaign for the better.
Through this mentality and with SkylerAI, you are given the tools to engage constituents effectively and efficiently. Determine your vote goal more quickly, target supporters more efficiently, and turn constituents into voters more auspiciously.